When Costco first introduced the Kirkland Signature Hazelnut Spread, I did a taste test to compare it to the original. Should you buy the Costco knockoff Nutella?
The short answer? Yes. Now. Go buy it now.
Want to see the two compared in action? The video goes through everything, and you see my first time reaction to the Costco knockoff Nutella.
We use Nutella all the time here, everything from spreading it on toast to slathering it on apples or bananas. I use it in my dessert pizza and to make our “reindeer poop” cookies that my daughter loves. And of course, you can never go wrong with Nutella muddy buddies!
Another favorite use? I spread it a thin layer on a rice cake, sprinkle flax seeds, and then top with cherries or grapes. This makes a great after school snack, too.
How different is the Costco knockoff Nutella from the original?
Overall, the two versions are incredibly similar. The differences between original Nutella and the Costco knockoff Nutella tend to be minor and insignificant.
The containers are exactly the same size container. While the shape is different and – to me at least – it looks like the Costco knockoff Nutella might be smaller, it isn’t. You don’t lose quantity with the generic brand.
Costco’s version of Nutella is a bit thicker, but not significantly so. Original Nutella is a little smoother, but unless you compare them directly, you likely won’t notice.
The same thing holds true for the overall look of the two. The Costco version is slightly lighter in color and a little shinier. You likely won’t notice those differences either.
Per serving, they have almost identical ingredients with just a few differences. For the same size serving, they have identical calories, fat, and more.
What makes the Costco knockoff Nutella better?
First, the price difference is not insignificant. At my Costco, Nutella costs $11.99 for a two pack, while Kirkland’s Signature Hazelnut Spread costs $7.99 for a two pack. Who doesn’t want to save money?
Nutella sold in the States uses palm oil, which has a host of issues. The Costco knockoff Nutella uses sunflower oil instead. Personally, I prefer sunflower oil in my food.
When it come to taste, I – and my family – prefer the generic Nutella Costco sells. It tastes more like hazelnut than the original, and we find that a plus.
My daughter compared the Costco version to the inside of a Ferrero Roche. That was the best description of the flavor, and we all love how it has a slightly more high end taste.
We only buy the Costco knockoff Nutella now. How about you?
And now Costco no longer sells it…
Are they really not selling it anymore?? I saw it wasn’t in-store today, and I was wondering why. 🙁
I actually asked about this when I was in Costco today. They currently do not have it in stock in any location (boo), nor is it on order. The woman I spoke with suggested that I (we) go to Costco.com and at the bottom click on feedback and make the request that they bring back the item. Here’s hoping it helps!
They still sell it in Canada! If you’re near the border, make a run for some!
Good to know! Too bad I won’t be in Canada soon. I keep crossing my fingers that it will make its way back here, too!
This hazelnut spread it is delicious, for me much better than Nutella and the best part is that is made with coconut oil and Nutella is made with palm oil which is bad for our bodies and related with cancer. So 100% fan of this Kirkland’s hazelnut spread
I’m with you on all that – and so sad that Costco currently doesn’t carry it. Let’s hope they bring it back soon!
Looking for Kirkland hazelnut spread, three local and two distant Costcos don’t have it.
Are they not carry it any more?
Apparently… they are not. And I’m so sad about this, but they’ve told me that if enough people keep requesting it, they will bring it back!
I bought the Kirkland Hazelnut Spread a couple of times and I loved it! Now, I went to Costco but didn’t see it anymore so I had to buy Nutella instead which is not bad but not as good as Kirkland Hazelnut Spread.
I know! I’m SO sad they stopped carrying it. I keep hoping it will come back, and I keep filling out the requests for it. Fingers crossed….
Will they bring back Kirkland chocolate 🍫 spread??
Thanks.
I keep hoping, but I haven’t seen it yet. I have been told that if enough people ask for it, they’re far more likely to bring it back, so… keep asking!
They have it here in the uk on Amazon, just ordered some having reading these reviews 🙂 Maybe Amazon usa sell it too
Oh I’m jealous! I haven’t looked on Amazon, but that’s not a terrible idea!